Global PR Manager

Klättermusen is now seeking a Global PR Manager to craft and execute a strategic vision that amplifies their brand’s story of sustainability, innovation, and craftsmanship across global markets. This position plays a central role in increasing brand awareness and shaping public relations efforts in key regions, including Sweden, the UK, Germany, Norway, and France.

Key Responsibilities

• Global PR Strategy: Develop and implement PR strategies aligned with Klättermusen’s brand values and marketing goals.
• Media Relations: Build and maintain strong connections with international media, journalists, influencers, and brand ambassadors to maximize earned coverage.
• Campaign Leadership: Oversee PR initiatives for major product launches and campaigns, ensuring cohesive messaging across all markets.
• Local Market Collaboration: Work closely with regional leads to adapt global strategies to resonate with local audiences while maintaining brand consistency.
• Event Management: Coordinate press events, influencer activations, and product seeding to strengthen market presence.
• Performance Tracking: Monitor media coverage and provide actionable insights to evaluate and improve PR efforts.
• Budget Oversight: Manage the global PR budget and guide external PR agencies in key regions.

Qualifications

• At least 5 years of PR or communications experience, ideally in the outdoor or fashion industries.
• A strong network of international media and influencer contacts.
• Exceptional written and verbal communication skills in English; Swedish proficiency is a bonus.
• Experience working across global markets and an understanding of cultural nuances in PR strategies.
• Passion for outdoor activities, culture, and art is highly desirable.

The role is based in Stockholm, Sweden, with some international travel required to support global initiatives.

Apply below!