Digital Content Specialist

Bokadirekt is Sweden’s largest marketplace for beauty and health, with over 20,000 connected specialists. Every month, nearly 2 million bookings are made through their website and app.

Do you love creating engaging, high-quality content that not only catches the eye but also drives traffic and conversions? We’re looking for a Digital Content Specialist to create content and develop strategies with a strong focus on SEO and great design.

What you’ll do;

• Create great content across various channels (web, blog, webinars, podcasts, social media, and email).
• Ensure all content is SEO-optimized.
• Collaborate with the marketing and sales teams to build a content calendar and track performance.
• Create graphic materials like images, infographics, and social media visuals.
• Analyze and report on content KPIs and performance metrics.

To succeed in this role you have;

• Solid understanding of SEO and tools like SEMrush, Google Analytics, and Google Search Console.
• Experience in SaaS with a B2B2C focus.
• Hands-on skills to create engaging designs in various programs.
• Excellent writing skills, with the ability to adapt tone and voice for different audiences.
• Passion for social media trends and a strong eye for detail.

Is this something for you, don’t hesitate, apply now!