This high-impact role will shape Red Bull’s brand presence in Sweden and elevate its storytelling across traditional and digital media platforms. As a key member of the Swedish Marketing Leadership Team, you will manage a talented in-house team of seven and collaborate with external partners to deliver world-class content.
Key Responsibilities:
- Leadership & Team Development: Guide and motivate a dedicated media and content team, alongside external collaborators, to achieve Red Bull’s ambitious communication goals.
- Strategic Planning & Communication: Develop and execute a high-impact communication strategy that aligns with Red Bull’s local and global objectives, ensuring exceptional reach and brand resonance for all events, launches, and athlete-driven initiatives.
- Media Relations: Build and maintain strategic relationships with media outlets to maximize visibility, ensuring Red Bull’s stories reach broad and relevant audiences.
- Content & Social Media Strategy: Oversee innovative content creation for platforms like TikTok, Instagram, YouTube, and redbull.com, in close partnership with Red Bull’s Sports, Culture, and Brand Marketing teams.
- Data-Driven Insights: Leverage analytics to refine the media strategy and stay ahead of consumer and media trends.
Ideal Candidate:
- A senior communication professional with 10+ years of experience in media and communications, with a proven ability to lead high-performing teams.
- Strong expertise in earned media, content strategy, and the Swedish media landscape, ideally with an established professional network.
- Demonstrated ability in storytelling and content production, particularly within sports, culture, and gaming contexts.
- Strategic thinker with a talent for engaging audiences through innovation and insight-driven strategies.
Location: Sweden
This is an outstanding opportunity for an experienced leader in media and communications to join an iconic global brand. If you’re ready to drive Red Bull’s narrative in Sweden, please get in touch to learn more.
All the best,