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Bokadirekt is Sweden’s largest marketplace for beauty and health, with over 20,000 connected specialists. Every month, nearly 2 million bookings are made through their website and app.
Sooo, are you passionate about creating marketing flows that engage and convert? In this role, you’ll play a key role in building and optimizing the marketing automation strategy from the ground up.
What you’ll do:
- Implement, manage, and optimize marketing automation workflows.
- Collaborate with sales and marketing to develop lead-scoring models and audience segmentation.
- Ensure data quality and integrations between platforms like CRM and marketing automation tools.
- Design and execute email campaigns, landing pages, and nurturing programs for B2B leads.
- Create campaigns for app users to drive loyalty and retention (B2C).
- Analyze and act on campaign KPIs to continuously improve results.
To succeed in this role you have;
- Background in SaaS, especially B2B2C, is highly desirable.
- Strong understanding of lead nurturing, lead scoring, and data-driven marketing.
- Familiarity with CRM integrations and workflow analysis.
- Analytical mindset and a collaborative spirit across teams (Marketing, Sales, Customer Success, Product, and Tech).
Is this something for you, don’t hesitate, apply now!
All the best,
